This Policy applies to users of LiveScore Bet in Ireland.
At LiveScore Bet, we understand that your privacy is important. We respect and value the privacy of everyone who visits www.livescorebet.com (the “Site”), uses any of our applications on their devices (“Apps”) or attends any events we host (“Events”). We only collect and use your Data as described in this Privacy Policy (the “Policy”) and as permitted by Data Protection Legislation. This Policy describes our practices for collecting, and processing your Data and your rights, including the right to object to certain types of processing we carry out.
Please read this Policy carefully and ensure that you understand it. To navigate through our Policy , just click on the links below. Capitalised terms used in this Policy are defined in the Glossary below.
Please note that our Site and Apps are not intended for use by individuals under 18 years old.
Our Site and Apps are owned and operated by LiveScore Betting & Gaming (Gibraltar) Limited, a company registered in Gibraltar and principle place of business at Office 7.01, 7th Floor World Trade Centre, 6 Bayside, Gibraltar, GX11 1AA (“LiveScore Bet”, or “we”, “us” or “our”). We are a member of the LiveScore Group of companies. For the purposes of the Data Protection Legislation, we are the data controller which means that we are responsible for determining the purposes for which and means of how your Data is Processed. If you have any concerns about how we Process or protect your Data or would like to contact us about any aspect of this Policy, please get in touch with our Group Data Protection Officer, who oversees our handling of Data, and who can be contacted at dpomalta@livescore.com.
In addition, we also refer you to our Cookie Policy for information on our use of cookies and similar technologies, and our Website Terms and Conditions. You can find most information on your Account, Responsible Gambling, Features and Betting Information in our FAQs.
We will collect Data about you from the following sources:
* From you (for example, when you create an account, make a payment, tell us about your preferences or respond to our campaigns, communicate with us, or use our Site or Apps);
* From when we host social events;
* From public sources of information such as public records or social media postings;
* From providers about your interactions on the Site and Apps and from cookies and tracking devices on your devices where you have permitted their use: such as the Facebook Pixel;
* From third parties, such as social media platforms when you interact with us over social media, advertisers, and other companies in the LiveScore Group. We may also receive information if you register with a self-exclusion site and from other parties in accordance with our responsibilities as a gambling operator.
We will collect the following types of information:
Type of Data | Description |
---|---|
Your personal and contact details |
Information including your name, home address, email address, telephone number, username and password. This information is contractually required and if it is not provided, we will not be able to provide our services to you. |
Account information |
Information about your account with us, including your login details for our Site and Apps, date of birth, unique account number, unique customer identification, payment method information, marketing preferences, complaints details and any notes added to your account. |
Visual images |
Such as videos and photographs of you provided in your interactions with us at social events we host and your profile image on social media if you choose to enable this through your social media account. |
Financial information |
Such as information that allows us to understand your creditworthiness or your payment method, including bank account or payment card details. |
Transactions, bets and account history |
Such as which bets you have placed, what games you have participated in, and which transactions you have made. We will also receive information about you when you register with a self- exclusion service to restrict your gambling activities to understand your gambling behaviour to ensure you gamble responsibly |
Lifestyle and demographic |
Such as information available publicly on your social media profile where you connect with or contact us through your social media account. |
Your communications via our Site and Apps |
Such as chat conversations with our customer support staff via the Site and Apps, your recorded telephone conversations with our customer support staff and emails. |
How you use the Site and Apps |
Such as which pages you visit, which content you view and what links and buttons you click. This information may be collected through cookies or similar technologies. For more information, please see our Cookie Policy. |
General Location information |
The device or computer you use to access the Site or the Apps will provide us with your IP address. The IP address tells us which city, state or country you are accessing the Site or Apps from, but does not give us detailed information about your location. |
Device and other technical information |
Such as the unique device identifier and logs of installation and deletion of the Apps, and other information about the device’s hardware and software. |
Advertising and direct marketing preferences and responses |
Such as your interaction with offers and competitions, including any requests to stop receiving marketing communications. This information may be collected through cookies or similar technologies. For more information, please see our Cookie Policy. |
Sensitive Information/Specially Protected Categories of Data under Data Protection Legislation |
We may also Process Data about you that is considered sensitive in order to meet our legal and regulatory obligations and to protect our business. This includes Data as required by the License Conditions and Codes of Practice, the Gibraltar Gambling Commissioner License Conditions, the Anti-Money Laundering Regulations and the Proceeds of Crime Act and otherwise to fulfil our legal and regulatory obligations as a gambling operator (including allowing you to self-exclude from our Site and Apps and otherwise in accordance with responsible gambling policies). This also includes other sensitive information about suspected fraud, theft or offences. This also includes specially protected categories of data under Data Protection Legislation such as biometric data (such as through photographs and CCTV) and information about suspected fraud, theft or offences and data concerning health and/or religious beliefs (such as if you come to an event that we host, this also includes information you provide (such as dietary preferences or disability information). |
We use your Data in the following ways, and for the following reasons:
What we use your Data for | The legal bases on which we rely to use your Data |
---|---|
To register you as a new user on the Site or Apps, we collect your personal and contact details and set up your account information. |
We rely on contractual necessity to Process this Data to meet our contractual obligations under our terms of use. |
To allow you to use our services (including managing your payments). |
We rely on contractual necessity to Process this Data in order to perform the services you requested under our terms of use or to comply with our legal obligations including regulatory obligations as a gambling operator. |
To communicate with you about updates to the Site or Apps, our services, and any changes to our terms of use or this Policy. |
We rely on contractual necessity to Process this Data to meet our contractual obligations under the terms of use; to comply with our legal obligations including regulatory obligations as a gambling operator; and it is in our legitimate interests to keep accurate records about our communication of updates, services, changes to you. |
To receive feedback from you on our products and services. |
We rely on our legitimate business interests to understand how we can improve our products and services based on feedback. You do not have to provide us with this feedback information. |
To run our loyalty and VIP schemes, and other promotional events such as competitions and offers which may be of interest to you. |
Depending on the circumstances, we rely on the following legal bases: · Legitimate interests - we carry out these activities for our interest to promote LiveScore Bet, and provide you with a personalised experience when you use our services. It is in our user’s interests to receive special offers and promotions. · Consent. Your consent to direct marketing is completely voluntary and you have the right to withdraw your consent at any time. Please note that your withdrawal of consent will not affect the lawfulness of processing your Data based on your consent before its withdrawal. |
To provide customer support services. |
We rely on our legitimate business interests to respond to any communications we receive from you. It is in the interests of our users to respond to their requests and resolve issues If you do not wish to provide us with this information, we may not be able to respond fully to your queries. |
To train our staff (for example our call staff). |
We rely on our legitimate interests so as to provide you with a helpful service and to improve our services. |
To maintain and administer our Site and Apps. |
It is in our legitimate interests to maintain our IT services, network security, to maintain our system; and we need to Process this information to comply with our legal obligations. |
To improve our Site and Apps, products and services, and experiences, such as by conducting and understanding analytics. |
It is in our legitimate interests to better understand your preferences, update our Site and Apps, and develop our business strategy. It is in LiveScore Bet’s (and our users') interest to offer an innovative service. |
To link your accounts with other sites within LiveScore Group | It is in our legitimate business interests to link your betting account to your accounts on other sites within LiveScore Group (LiveScore.com) to simplify your log in journey. |
To comply with our legal obligations including our regulatory obligations as a gambling operator. |
Depending on the circumstances, we may rely on the following legal bases: · compliance with our legal obligations including regulatory obligations under gambling, anti-money laundering, and criminal laws · legitimate interest- we carry out these activities for our and your legitimate interest to detect, prevent or investigate fraud or other illegal activities on our Site and Apps and to enforce our terms of use. |
To protect our business from money laundering, terrorist financing and other illegal activities. |
Depending on the circumstances, we may rely on the following legal bases: · compliance with our legal obligations including regulatory obligations under gambling, anti-money laundering, anti-fraud and anti-terrorism laws. · necessary for tasks carried out in the public interest. · legitimate interest- we carry out these activities for our and your legitimate interest to protect our business from any illegal or abusive use of our Site or Apps. |
To provide you with advertising which is relevant to you, and to understand your advertising preferences. |
We rely on legitimate interests to understand how you use our Site or Apps and serve and measure personalised advertising. It is in our interest to support and fund our business and to ensure the advertising user's see is relevant to them. |
To comply with our responsible gaming policies and to protect you from any irresponsible gambling, including administering self-exclusion. |
We Process Data to comply with our legal obligations including regulatory obligations as a gambling operator. It is also in our (and your) legitimate interests to protect users from irresponsible gambling. |
In relation to a legal action, or when acquiring or selling a business. |
It is in our legitimate interest to be able to protect ourselves through legal action and to develop the business through acquiring or selling parts of our business. |
To verify your identity, we collect and process biometric data |
We rely on your explicit consent to process your Data relating to your biometric data. You have the right to withdraw your consent at any time. Please note that your withdrawal of consent to collect and process your Data will not affect the lawfulness of processing your Data based on your consent before you withdraw your consent. |
To research into problem gambling and inform our business practices and better protect vulnerable people |
We Process Data to comply with our legal obligations including regulatory obligations as a gambling operator. It is also in our (and your) legitimate interests to protect users from irresponsible gambling. This data is anonymised and aggregated. |
To cater for any physical adaptions needed at our events, we collect and process information you may provide in relation to disabilities you may have |
We rely on your explicit consent to process your Data relating to any disability you may have. You have the right to withdraw your consent at any time. Please note that your withdrawal of consent to collect and process your Data will not affect the lawfulness of processing your Data based on your consent before you withdraw your consent. |
To cater for your dietary preferences at events, we collect and process your dietary information (including sharing with caterers) |
We rely on your explicit consent to process your Data relating to dietary preferences. You have the right to withdraw your consent at any time. Please note that your withdrawal of consent to collect and process your Data will not affect the lawfulness of processing your Data based on your consent before you withdraw your consent. |
We share your Data with third parties in order to support your needs, to provide you with services, or to comply with our legal obligations. We also share Data with third parties if it is necessary for a task carried out in the public interest or if the sharing is in our legitimate interests or the legitimate interests of another third party.
We check your identity when you first become a customer, we share information with a Credit Reference Agency and this will leave a note on your credit file. This check involves automated decision making, as detailed in Section 5.
The other organisations we share your Data with are:
* Members of the LiveScore Group for the purposes of registering and administering your account, to communicate with you as a user, to provide customer support, to improve our Sites and Apps, to comply with our legal obligations as a gambling operator, to protect our business from illegal activity, to comply with our responsible gambling policies, or in relation to legal action as detailed in section 3 above.
* Third-party suppliers and service providers for the purposes identified in section 3 above – in particular we work with platform services such as Kambi (to provide betting and account management functions by sharing Account Information, Personal and Contact details, Account and Betting History, Special Category data where applicable and your Communications) for more information on how Kambi process personal data please see their Privacy Notice (https://www.kambi.com/kambi-player-fair-processing-notice), content providers such as SportRadar (to provide geolocation specific streaming content) – for more information on how SportRadar treat personal data, please see their Privacy Notice (https://sportradar.com/privacy-notice), cloud providers such as AWS (to host the Site and Apps), affiliate platform services, customer support software services such as Zendesk (to administer your account and provide support functions for all users by sharing Account Information, Personal and Contact details, Account and Betting History, your Communications, Marketing Preferences, and General Location data), data storage services, payment service providers by sharing your Financial Information, and Personal and Contact details, know-your-customer and anti-money laundering services as well as enhanced due diligence and anti-fraud services, gambling restriction service providers, data matching services (to ensure we receive accurate information if you register for self-exclusion) and click fraud detection and protection services.
* Business partners and other organisations to help us meet our contractual and regulatory obligations, including audit, legal and compliance services.
* Affiliates and third parties which you have opted out of marketing communications with, have been barred or have self-excluded, so that we can ensure that you do not receive unsolicited promotional material. This would include sharing your Personal and Contact details and your Marketing Preferences.
* Identity verification and fraud prevention agencies such as other gambling operators, banks, credit card companies and similar agencies which investigate and prevent underage, fraudulent, criminal or suspicious activity, or any other behaviour we are legally required to investigate. We will also pass on your information if we have reason to believe you have undertaken such activity.
* Analytics and search engine providers and other selected organisations which provide us with feedback about our Site or Apps and aid us in improving their optimisation. This may include your General Location, how you use our Site and Apps, and Lifestyle or Demographic Data.
* Statutory authorities when we are required to comply with a request for information, a court order disclose your Data, a regulatory investigation from a relevant governmental or gambling or regulatory authority, our legal obligations including our requirement to report suspicious behaviour.
* Sporting integrity organisations to comply with our legal obligation to protect the integrity of sport and to ensure that betting markets are fair and free from corruption.
* Regulator, law enforcement or fraud prevention agencies as well as legal professionals, courts and other adjudication services to investigate any actual or suspected criminal activity.
We may also share your Data to third parties:
* If we consider selling or acquiring businesses or assets, in which case we will share your Data with the counterparty.
* If the LiveScore Group, or any of its group companies, becomes insolvent (i.e. becomes subject to administration or liquidation processes).
* If we, or substantially all of our assets, are acquired by a non-LiveScore Group entity. We will notify you in advance of this.
* If we need to enforce our terms of use .
* To protect our safety, rights or property, or the safety, rights or property of our customers, staff and others by sharing information with other companies and organisations such as the local police.
* Where we are trying to support your decision to self-exclude, we may share your Data with regulators or other gambling organisations.
* We may share aggregated or anonymised Data to gambling addiction prevention organisations or academic institutions to allow them to conduct research into problem gambling and inform our business practices and better protect vulnerable people.
'Automated Decision Making' refers to a decision which is taken solely on the basis of automated processing of your personal data. This means processing using, for example, software code or an algorithm, which does not involve human intervention.
As profiling uses automated processing, it is sometimes connected with automated decision making. Not all profiling results in automated decision making, but it can do.
As a customer of LiveScore Bet, we use automated decision making to carry out a credit reference on you regarding your account and certain deposit and withdrawal transactions. This is used to verify your age, identity, or any other information that you provide to us. In performing these checks, the credit reference agencies may keep a record of your information. A credit check is not performed and your credit rating will be unaffected. These checks enable your Account to be opened, reduce the need to obtain age and identification documents and assist us with our age and identity verification licensing obligations and our crime and fraud prevention policies.
Where you have chosen to self-exclude in accordance with our responsible gambling policies, we may use this information as part of the automated decision making. This may involve the processing of special category data.
We will only use automated decision making if it is authorized by legislation, if you have provided an explicit consent or (for non-special category data) if it is necessary for the performance of a contract.
You have certain rights in respect of automated decision making, where that decision has significant effects on you, including where it produces a legal effect on you. See Section 11 for more information about your rights.
We will not keep your Data for longer than is required for the purposes for which we collected it, including for the purposes of satisfying any legal requirements. The length of time for which we retain your Data will depend on what we are using it for as set out in this Policy, the nature of the Data and how sensitive it is.
Please note, that when you delete your account we may be subject to legal and/or regulatory requirements to keep your Data for a longer period such as for know your customer (“KYC”) purposes. We may also extend the retention times where the Data is needed to investigate a crime, handle a claim or resolve a complaint. As a general rule, we keep your Data based on the criteria below:
Type of Data | Typical Retention Time | Information on Retention Criteria Used |
---|---|---|
Marketing consents |
Until you withdraw consent |
If you withdraw consent, we will keep this information on a ‘suppression list’ so we don’t contact you |
Customer call recordings |
7 years |
An extended retention may be applied on a case by case basis such as when the recordings are needed in the context of a legal claim |
Customer Data (Further details below) |
Seven years from the date your account is closed |
We will only continue to retain this Data where this is: |
Account information |
Seven years from the date your account is closed |
Certain account information is retained for accounting purposes for seven (7) years. We will retain Account Information where this is: * Legally required under gambling regulations |
Financial information |
To process the transaction unless you specifically request that we remember your payment information in which case, it will be retained for the lifetime of the account. Know your customer (KYC) data will be held for seven (7) years following the closure of the account to meet our regulatory obligations. |
Certain KYC information is retained for accounting purposes for seven (7) years. We will retain this Data where this is: * Legally required under gambling regulations |
Biometric data |
Know your customer (KYC) data will be held for seven (7) years following the closure of the account to meet our regulatory obligations. |
We will retain this Data where this is: * Legally required under gambling regulations |
Health data |
7 days following the event you attended where you provided information about your disabilities |
Retained to ensure appropriate accommodations are made during an event. |
Where it is no longer necessary to Process your Data, we will delete, anonymise, or aggregate it by removing all information that could possibly identify you in accordance with Data Protection Legislation.
We primarily store and Process our Account data within the United Kingdom and the European Economic Area (“EEA”).
Countries which are outside the EEA, Switzerland, or the United Kingdom, may not offer the same level of data protection as in your home country. Therefore, if you are located in the EEA and we transfer your Data outside of the EEA, such as to the United Kingdom we ensure a similar degree of protection is afforded to it to safeguard your Data in accordance with Data Protection Legislation in the following ways:
While the nature of the internet means that the transmission of information may not be totally secure, we have implemented appropriate technical and organisational security measures to prevent your Data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. Where you use a password to access certain services or features of our Site or Apps, please keep this confidential and do not share with anyone. Unfortunately, we cannot guarantee the complete security of the information transmitted via the internet. While we have implemented security measures, any transmission is at your own risk.
We use Cookies on our Site and Apps. For more information on our use of cookies and similar technologies, please see our Cookie Policy.
Social Media Marketing. We may also use information you provide to us to show you relevant advertising and personalised content on certain third party social media platforms made available to us through those services (e.g. Facebook, Twitter, Instagram). We do not control the way these social media platforms operate and collect your information and you should read their respective privacy notices online to understand how they use your personal information. If you no longer want to receive personalised and targeted advertisements from the social media platforms, you can manage your advertising preferences and decide what you want or do not want to see using the settings in your relevant social media platform account.
In addition to the use of cookies we also build profiles on Meta/Facebook by using your email address and other personal data. These profiles are used to create lists of users that are more likely to respond to targeted digital display adverts. We do this by creating what are called Custom Audiences and Lookalike Audiences, using Facebook as our Data Processor.
To achieve this, your data is hashed on our local system before being shared with a third party. Hashing turns the Personal Data in a file into short fingerprints of code that cannot be reversed. This pseudonymised data is more secure as no third party can decrypt it.
To test the effectiveness of our campaigns we may also make use of Meta/Facebook’s Offline Conversions function, where customer sales data is hashed similar to the above and compared to hashed Facebook users that were served an advert. This function then informs us to whether there is any correlation between the advert and the subsequent purchase.
When we process your personal data for our legitimate interests in this way we take great care to consider and balance any potential impact on you and your rights.
If you wish to object to the processing of Personal Data being used in any of the ways listed above or you simply have questions about this, please contact us via dpomalta@livescore.com
However, the nature of Detailed Targeting via Facebook/Meta means that some of our adverts can still reach you (even if we have not used your Personal Data to create Custom or Lookalike Audiences). In this scenario Facebook is the Data Controller and will provide options within its privacy settings to allow you to opt out.
Research: To determine the effectiveness of promotional campaigns and advertising and to develop our products, services, systems and relationships with you.
You can tell us whether or not you wish to be contacted for marketing purposes and, if so, how we can contact you. We obtain your contact information from you when you first set up an account and we will ask you what kind of communications you would like to receive from us.
You can opt-out from receiving marketing communications from us at any time by following the instructions below:
* Email marketing: to opt-out from emails, use the unsubscribe link provided within any email you receive or manage your preferences through the “Account Details” section of the Site or App.
* SMS Marketing: to opt-out from SMS, you can use the STOP code provided in any SMS you receive or manage your preferences through the “Account Details” section of the Site or App.
* Call Marketing: to opt-out from being contacted by telephone for marketing purposes, you can manage your preferences through the “Account Details” section of the Site or App.
* Post Marketing: to opt-out from receiving marketing by post, you can manage your preferences through the “Account Details” section of the Site or App.
Push notifications: to opt-out from receiving push notifications, you can disable push notifications on your device or browser settings.
Please be aware it may take up to 28 days for your request to take effect. Please note you will still receive other important information about our product and services.
Under Data Protection Legislation, you have a number of rights in relation to your Data. We have listed these below, but please note that some only apply in certain specific circumstances (as further detailed in the Data Protection Legislation):
Your rights | How to exercise your rights |
---|---|
Right to access and receive a copy of the Data we hold about you. You also have the right to certain information about the Data we process. |
It is free for you to request access to your Data by completing our Webform. If your request is repetitive or excessive, we may refuse to comply or we may charge you a fee. You can exercise your right of access here |
Right to rectify any inaccurate or incomplete Data we hold about you. |
You can amend, correct, delete or edit your Data in the “Account” section of the Website. If you wish to correct other Data, please contact our customer support team. Please see our contact details here |
Right to request that we delete your Data, provided there are valid grounds for doing so and subject to applicable law (for example): (i) we no longer need the Data for the purpose we originally collected it for; (ii) we only collected it with your consent, and you now withdraw your consent; or (iii) you object to how we are Processing your Data. |
You can request erasure of your Data by contacting our customer support team. Please see our contact details here. Or be completing our WebForm here There may be a time lag between receiving your request and the deletion taking place. |
Right to request that we restrict the Processing of your Data in certain cases if (for example): (i) you believe that the Data we hold on you is inaccurate; (ii) you oppose the erasure of your Data but would prefer us to restrict our Processing instead; or (iii) we no longer need the Data for the purpose we originally collected it for but you require the Data for legal actions. |
You can request the restriction of Processing of your Data by contacting our customer support team. Please see our contact details here. Once you have requested this you can change your mind at any time by contacting them again. Your account may not be accessible while the restriction is in place depending on the nature of your request |
Right to request a copy of the Data we hold on you in a structured, commonly used and machine readable format. You can also request that we transfer this to another controller on your request. |
In some circumstances, you can request the transfer of your Data to another controller by emailing dpomalta@livescore.com The request must include which Data you would like to be transferred, to whom it should be transferred and by which method. |
Right to object to our Processing of your Data, where we process your Data based on legitimate interests. Unless we have compelling legitimate grounds or where it is needed for legal reasons, we will cease processing your Data when you object. |
You can object to Processing of your Data by contacting our customer support team. Please see their contact details here. |
You have the right to object to processing for direct marketing purposes at any time. |
You can object to Processing of your Data for direct marketing. See Section 10 above on how to do this. |
Right to not be subject to a decision based solely on automated processing, including profiling, which results in you being significantly affected or produces legal effects concerning you. |
You can exercise this right by contacting our customer support team. Please see our contact details here. |
Right to withdraw your consent where we Process your Data based on your consent. Please note that your withdrawal of consent will not affect the lawfulness of processing before you withdraw your consent. You can withdraw your consent to receive marketing communications from us at any time and for free. |
To exercise your right to withdraw your consent to receive marketing communications please see section 10 above. |
You have the right to complain to a supervisory authority |
You also have the right to lodge a complaint with the Irish Data Protection Commission (https://www.dataprotection.ie/) or the Gibraltar Regulatory Authority (www.gra.gi), or your local supervisory authority. |
Our Site or Apps may contain links to other websites. This Policy only applies to our Site and Apps. If you click on a link to another website, you should read any applicable privacy and cookie policies to understand how they Process your information.
We may, from time to time, change or update this Policy in line with legal requirements or if our business changes. All changes to this Policy will be published on this page of the Site or in the relevant section of the App. Each change will become effective on publication. We recommend that you revisit and read this Policy regularly to ensure that you are up-to-date with the current provisions.
This policy was last reviewed and published in May 2024.
If you have any questions or comments about this Policy, want to know more about how we use your Data, or want more information on your rights, please contact our Group Data Protection Officer by emailing: dpomalta@livescore.com.
Term | What this means |
---|---|
Data |
Information relating to an identified or identifiable natural person, who can be identified directly or indirectly in particular by reference to an identifier, or which is otherwise defined as ‘Personal Data’ under Data Protection Legislation. |
Data Protection Legislation |
General Data Protection Regulation 2016/679 (GDPR) [UK GDPR], the Directive 2002/58/EC (the ePrivacy Directive) and any applicable local legislation implementing the EU or UK GDPR and the ePrivacy Directive, and any other applicable laws relating to the protection of Data. |
Process, Processing or Processed |
Collecting, organising, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction of Data, or carrying out any processing on the Data or as otherwise defined under applicable Data Protection Legislation. |